Desire

Desire

Repeat this step a few times is a good idea

Share program

• What is going to happen? What can you expect?
  • the program (item)
  • the name of the event
  • the short why
  • the date
  • the location
• call to Action for registration
  • link to registration
  • backup possibility (mail to vereniging)

Share people

• Who is going to come, Why is this person interesting
  • The name of the person
  • A photo of the person
  • The role of the person
  • the name of the event
  • the short why
  • the date
  • the location
• call to Action for registration
  • link to registration
  • backup possibility (mail to vereniging)

Share content

• What content wil be presented
  • The content description
  • Why is this interesting
  • the name of the event
  • the short why
  • the date
  • the location
• call to Action for registration
  • link to registration
  • backup possibility (mail to vereniging)

Note that you do not need to repeat things if in ONE message you share the complete program, the people and content. But think of what interests the people most. Things that you already have communicated in previous messages are for remembrance and should be presented for clarity, not to catch the eye