introductie in AIDA

Attention

Announcement

Publish a first announcement

• Name or Title of the Event
• A very short introduction on why
• A image or video

Remember last time 

_{(optional if you have)}
Share a looking-back at the last of this type of event

• A photowall of the event
• Some interesting statistics
• Relevant testimonial(s) of your visitors

Hook to new event

??? (Daan to explain)

Interest

Save the Date

1. Show
   1. Name or Title of the event
   2. A bit more on the Why, Approach
   3. The Date
   4. Link to Registration
   5. Link to the Location
2. Do not push on registration yet
   1. It's a nice thing if people already register
3. Focus on the pictures of the location, make it attractive

Stay in touch

• Put a message on how you can subscribe to more news
  • via Mail
  • via Site

Desire

Repeat this step a few times is a good idea

Share program

• What is going to happen? What can you expect?
  • the program (item)
  • the name of the event
  • the short why
  • the date
  • the location
• call to Action for registration
  • link to registration
  • backup possibility (mail to vereniging)

Share people

• Who is going to come, Why is this person interesting
  • The name of the person
  • A photo of the person
  • The role of the person
  • the name of the event
  • the short why
  • the date
  • the location
• call to Action for registration
  • link to registration
  • backup possibility (mail to vereniging)

Share content

• What content wil be presented
  • The content description
  • Why is this interesting
  • the name of the event
  • the short why
  • the date
  • the location
• call to Action for registration
  • link to registration
  • backup possibility (mail to vereniging)

Note that you do not need to repeat things if in ONE message you share the complete program, the people and content. But think of what interests the people most. Things that you already have communicated in previous messages are for remembrance and should be presented for clarity, not to catch the eye

Action

FOMO (Fear Of Missing Out)

• Use this message to send some urgency to people. Make this urgency clear to people
  • What are the benefits you might miss
  • Name or Tite of the event
  • the date
  • the location
• Call to Action
  • Link to registrarion
  • Backup procedure via email

Share content

• Use a highlight (top) piece of your content
  • Last opportunity message
  • Name or Title of event
  • the date
  • the location
• Call to Action
  • Link to registrarion
  • Backup procedure via email