Checklist target audience for Fundraising

CdLS Netherlands

Members

How many members

125

Could you classify them is subgroups as written below;

Loyal members and/or donors, long time, to approach in first wave

25

One time donors (financially), do you ever get extra donations and could you select the people that donated more as once in the past 5 years

2 to 3 p year

very wealthy donors, do you ever get remarkably high gifts, if so: from who and what approx amount. Or would you you think there might be such persons in your circle of members or donors

Not been so lucky, there might be 1 or 2

Close relatives: Do you know if you have close relatives in your member/donor-base

yes, approx 20

can you easily/ relatively cheap reach out to your member/donor base? Do you have address, email and/or phone. How many of these?

Ja. 125. 

Do you know about certain specific interests in information, services of your group?

Not structured, but we know most members/donors personally and we know a bit about their private situation

Are people around CdLS actively involved in your group (percentage member versus total number with CdLS). What shows their involvement, do you get letters of support, do they action for you, do you get complaint?

Yes, a very active facebook group, lots of posts. We get a good response on our yearly meetings. We see brothers/sisters telling in school about CdLS and benefit of our group. Participation when invited is high. We did get one complaint about the quality of of text in our provided information

People with CdLS that are not connected

What communication channels do you have to reach these people?

Website, Facebook and LinkedIn. We have partners in Health Care institutions that advocate for us. We could also reach out to Genetic Counseling centers in the Netherlands and Belgium.

What data do you have of these people to directly approach them (example by email), if so, how many?

This might be blocked by privacy rules, we see more opportunties via Social media. But we could indirectly approach them via the centers described in previous question

Companies

What company did donate before, what amount or what services? And how is your relationship now?

One-time donation from Essent Trading

Services sponsor ‘service bureau Janssen’, is printing and sending our newsletters (4x each year, 100 copies), is friend of a patient.

Which of your current sponsors would be willing to something extra? What amounts would you estimate?

No high expectations here. Maybe print services?

How many companies are in your boards (you might include your long-time members here) personal network that you could approach?

This might be around > 100 Companies

Which companies have a specific interest in your group, your activities and your members?

Employers of our members with a CdLS relative, Insurance Companies, Pharmacies for Acid-blockers or Behavior medication

Which are your groups loyal service delivery partners, what year amounts, how are they involved

XWiki (3000,-/ year) Host and services our website

Rabobank (<100,- Euro/year) Finacial banking services

A few ZZP’ers (5) , (+/- totaal 25.000 Euro p/Jaar), text writing, translation, Design

Hosts/Catering/Animation for our yearly meetings (5000 Euro)

Any companies that employ somebody with a relative with CDLS?

Yes, we think most of our members work with a company or organization 

Funds

Did you get funds in the last 3 year from any wealth-fund? If so, which wealth funds? If you requested but did not get funds, what blocking reasons?

No

If No, do you know wealth funds that would support your activity?

No, no knowledge

Online en social media

e-newsletters, how many email addresses do you have

approx 100

Facebook, Linkedin, Twitter 

How many followers/ members (by channel)

Facebook page: 200

Personal Facebook profile chairman : 500

Facebook group (Privat)125 (25-active)

People with special networks, contacts?

each member has a network

Prof.dr. RCM Hennekam (vooraanstaand)

Prof.dr. Frank Kaiser

Mieke van Leeuwen has a huge netwerk in health

Website

Visitors 

1600 p/month

Do you ask your visitors for financial support? 

No

Care/Health professionals; medical, nursing, care-at-home, etc

Are you in direct contact with representatives of this group?

yes, apport 100, mostly researchers, doctors, care-providers, teachers but also some bard members of such groups

What is the nature of their involvement, do they actively support you, attend meetings?

Partnerships, involved in information, ask the experts

Serviceclubs (Lions, Rotary, Juniorkamer, Ronde Tafel, Soroptimisten etc)

Any contacts

not yet

are they active for you?

no

Could you get in contact?

possibly.

Media and Public

How are your contacts with local, regional press: TV, Radio, Magazines, Daily, Journalists etc...

Not actively, incidental contacts. But we have strong connections to National groups that have connections (Ieder(in), VSOP) 

Does the country or Region know you? or your services?

not really

What is your groups image?

Well appreciated by people with and around CdLS

Governements: People

Do you have relationships with politicians? With National, Regional or Local level? If so, is the relationship warm?

Yes nationally, incidental on local level. A personal relationship exists with 2 of the municipality den Bosch
 

What could be specific motives to support your organisation?  

Sympathy for active citizenship

our size makes it possible for them to be very important